FACEBOOK OR TWITTER ?

Great article today about social media by Steve Thornton …….

Twitter or Facebook?

Or Both?

Today, applications like Twitter and Facebook, while attracting new users at astounding rates have not fully defined their business models and the 800-pound gorilla has yet to emerge. It is still early in the game and the eventual winners in the social networking space may not even yet exist, but I would argue that Twitter and Facebook are emerging as potential contenders to dominate.

Why People Love Facebook

Facebook appeals to social animals and can be very addicting to people who have an insatiable appetite to stay connected with friends and make new acquaintances. In fact, some people report they rarely use email or IM tools anymore in their online social communications anymore, relying almost entirely on Facebook for email, chat, image and video sharing.
Facebook addicts prefer the social portal model versus having to log into AIM, Yahoo Messenger, Gmail, Hotmail, Flickr, YouTube, MySpace, etc. Instead, Facebook gives them a single alternative to all these applications, with one login and interface to manage their online social interaction needs. This largely explains the explosive growth Facebook continues to experience and why the company reportedly invested $200 million in data center upgrades last year to keep up with demand!

Why People Love Twitter

The usefulness of Twitter is not readily as obvious to some people as Facebook; although it may be more addictive once you get the hang of Tweeting; you get more immediate responses and it seems to live somewhere between the worlds of email, instant messaging and blogging. Twitter encourages constant “linking out” to anywhere and, in that respect, is more analogous to a pure search engine; another way to find people and content all over the Net.
Twitter has quickly built brand awareness and a loyal following, especially among the technically adept; bloggers, online marketers, evangelists, basically anyone with something to promote seem to find Twitter extremely valuable.

When asked why they love Twitter, users say like “I can ask a question and get an instantaneous response”. They crave the ability to “tap into the collective consciousness” of others on the network, bouncing ideas off others with whom they would otherwise have no means of connecting. Twitter addicts claim it’s like the old fashioned water cooler, where people can gather to shoot the breeze on whatever topic is on their minds. Twitter is like a communications stream you dive into for an invigorating swim.

Different Communication Styles for Different Social Settings

Let’s say you go to a wedding or other social gathering where lots of people know each other. The style and tone of communication there will be more like using Facebook; you chat with old friends and acquaintances, mixing and mingling in an intimate manner. In this setting, people tend to feel more relaxed and “in their element”. Conversations are familiar and center on shared experiences and connections.
Now, when you go to a large party or social event where you don’t know most of the people in attendance, you will use a very different style of communication, more like Twitter; you want to meet people and somehow make yourself known, stand out from the crowd, make an impression, self promote and make new connections. Twitter is like getting the podium and not everyone feels comfortable or knows how to stand comfortably in the spotlight.

So Which Social Network is the Best?

While zealots will immediately point to either Twitter or Facebook as being superior, the truth is that each has its advantages and disadvantages and will tend to appeal more to different types of people and for different reasons. Each can have great or little value to anyone; it really depends on what you are trying to accomplish in a given situation. Consider some of the pros and cons of each network:

TWITTER PROS
Easy to navigate and update, link to and promote anything
Reach far beyond your inner circle of friends
One feed pools all users; anyone can follow anyone else unless blocked
Pure communication tool, rapid responsiveness
You don’t have to be logged in to get updates; you can just use an RSS reader
Very interactive, extensible messaging platform with open APIs
Many other applications being developed (Twitterific, Summize, Twhirl, etc.)
Potential SMS text messaging revenue from wireless networks (although Twitter states they are not currently getting any cut)
Potential future advertising and/or enterprise subscription-based revenue streams
With its “thin” overhead, Twitter is probably more scalable than Facebook, giving it a cost advantage

TWITTER CONS
Limited functionality; find people, send brief messages, direct replies
Limited to 140 characters per update
Not all people find it immediately useful
Over-emphasis on follower counts
Easily abused for spam and increasing the noise level
Relatively smaller installed user base
As yet no readily apparent monetization strategy

FACEBOOK PROS
Application mashup; find people, make connections, email, instant messaging, image/video sharing, etc.
Most people can quickly grasp the value of connecting with friends, family and established contacts; some people report they use Facebook instead of email and IM
More emphasis on deep connections with others vs. who has the most connections
“True Friends” feature increases your transparency to selected connections; almost like having private and public profiles
Huge, rapidly growing installed user base
Inherit stickiness, third party applications, “gift giving” and personal data collection make Facebook a powerful advertising platform

FACEBOOK CONS
More difficult to navigate and update
Requires investment of time to realize sustained benefit
Opt in model requires a user to allow others to connect
Less immediate responses; unless you stay logged on continually
Overhead of mashup and “thick” applications could limit scalability, bloat cost structure

The Future of Social Networking
In the end, both Twitter and Facebook are simply communication tools; both will continue to evolve and morph as users find new ways to extract value and either network may or may become a long term winner in the rapidly evolving social networking space. Ultimately, the fact remains to be seen whether either application has a profitable, scalable and sustainable business model or whether the exit strategy is simply to be acquired.
But, will either Twitter or Facebook become the next Google or will they fade into the rear view mirror of technological and social evolution?