Your Blog: What you have to do to have a blog people want to visit

  A blog is a piece of online real estate. It is yours to create however you like. It is one thing to blog for yourself and another if you want others to read it.

If you want others to read your blog there are a few things that must be done. Let’s go through a few of them here and if you have other tips please add them in the comment section below for us all to know.

1.) It is important that you blog about things you know about and you love. People can feel the energy in your words and how you express yourself. When you flow easily with your posts and stories, it is easy and effortless. You really want it to be fun, otherwise it becomes a chore and it loses its zest for both you and your readers.

 2.) You want to know the rules of the internet because that is how you will get your posts read in the search engines. Considering that Google controls most of the content on the internet, it is wise to know who they are and what their mission is. Google wants to give the online searchers the best information possible when they begin their search for what they want. So if someone wants information on leather purses, when they search for that Google gives them the top posts on that.  

3.) Let’s expand on some of Google rules or guidelines.

When I first began blogging I did not know these things and my posts were not getting read by many people. Now that I know these guidelines it makes all the difference. My blogs are active hubs and visited by many just because I know these few things.

Here is a few of the things they are looking for, I will show you one of my posts that received 100% on some key areas needed.

At first all of these criteria can seem overwhelming but after a bit it is easy to stick within these parameters. This analysis came from the Scribe SEO plug-in. It is fun and becomes a game when writing each and every post. SEO stands for Search Engine Optimization, meaning you want to optimize your posts so the search engines pick it up.

4.) KEYWORDS ARE KEY: As you can see in this analysis, keywords are what makes the online world go round. They are of utmost importance. You want to know what keywords you want highlighted before you begin your blog post. There are many keyword tools that are free. Here is one that Google created that is very good. Go to it HERE 

5.) Readability: On this analysis if you look at the last point called the Flesch Reading Ease Score. This score lets you know how readable your post is. The average reader reads at a grade 8 level and so you want to make sure your posts are not difficult to read.

6.) The description that you write about your posts is also of critical importance. It must be so many characters in length and it must have at least 2 keywords in it in order for it to get Google’s attention. The description is what gets shown in the search engines.

7.) Stay up to date with your blog – If you can write a post every day. Then go for it! That is the best way to jump start your blog. However, I know not everyone can put up a post everyday. So it is important that you find a schedule when you can create a post and stick to it. When you are blogging, it’s about providing information whether it is funny or educational. By you staying up to date with your blog you’ll be able to generate attention and create an income from it.

There are various opinions out there about when to blog and how much. Sandi Krakowski @arealchange.com is a WordPress expert and she found some research that said more people read blogs on Mondays and Thursdays, so that could be a guideline for you. Two posts a week on those days. Also make sure that the post goes live on the internet early in the morning.

8.) Offer great information – I visit a lot of blogs and some of my favorite blogs are the ones that provide information that I can apply after reading them. I’m always looking forward to the next post because I know I’m going to learn something. Remember this simple rule, when you are able to provide solutions & insights to individuals problems they will come back for more.

  9.) Keep your blog post interesting – Since you are going to be engaging with potential prospects and building trust with your readers. It is important to keep your topics interesting so your readers will come back for more.

10.) Add relevant pictures to your blog posts. It makes them so much easier to read.

You can get pictures at Google images or IStockPhoto .

11.) Hyperlinks within your blog posts are also important. If you have another article that is related to the blog post you are writing you can add a link to it at the appropriate place. As well you can link to other people’s blogs which builds relationships with other people in your area of expertise.

12.) Have fun creating your blog, take pride in it. Enjoy making it look appealing.

I am sure there  are many other points to add to this article about blogging for optimal content and potential business clients, so if you can add to it please share them in your comments.

And if you have found this helpful, please share it with others. Thanking you in advance. 

Tagged as: blog, blogging, google, keywords, online real estate, posts, primary keywords, search engine optimization, SEO